For brands, governments, platforms and creators

We build the strategy, businesses and campaigns behind the MENA creator economy

Consulting, talent representation, influencer and celebrity campaigns, and experiences. Run by people who spent years inside this industry before advising on it.

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What we do

Four services. One firm.

Advice, creator management, campaigns and events. Use one or all four.

Pick one to see what you get.

Consulting

Advice and strategy

What it is

We show you how to work with creators in this region before you spend the money.

Our expertise is built from experience, not research.

Who it’s for

Brands, platforms and government entities.

You get

  • A plan: which platforms, which countries, what to do first
  • What things cost, and how creators earn
  • Which creators matter in your market, and who really follows them
  • Advice built for government and public-sector teams

Who we are

Not an agency.
A firm.

The Creators Firm works behind the visible side of the MENA creator economy: the strategy, the structure, and the decisions that turn influence into something that lasts. A firm with a point of view, a methodology, and a long-term stake in how this industry gets built in the region.

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Who we work with

Partnerships built on fit, not reach for its own sake.

  • Creators & Public Figures

    Selective representation and business building, for the few ready to turn influence into something they own.

  • Brands

    Partnerships built on fit and results, not reach for its own sake.

  • Government & Public Sector

    Creator and cultural strategy that lands with real audiences instead of at them.

  • Agencies

    Creator-economy strategy and execution you plug into for your clients, without building the expertise in-house.

  • Platforms & Institutions

    Strategy from people who've worked inside this industry, not observed it.

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Where we work

We work wherever creators move people.

  • Sports
  • Lifestyle
  • Tourism
  • Hospitality
  • Luxury
  • Technology
  • Real estate
  • Entertainment
  • Media and publishing
  • Consumer brands
  • Government
  • Creator-led businesses

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Tell us what
you're trying to build.

The infrastructure conversation starts with one call.

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FAQ

Questions about booking a call.

Click the Book a call tab or the floating button and choose a time that works for you. We will confirm within one business day.

We listen. You explain what you are building, who you are trying to reach, and what is not working. We outline how we would approach it and answer your questions.

Both. Some partners need a one-time campaign or platform build; others need us as an ongoing advisor and execution partner. We design the engagement around the work.

Fees depend on scope, timeline, and the team required. We are transparent about costs after the first call and before any work begins.

We are headquartered in Dubai and work across the Middle East and North Africa. We also support remote and hybrid engagements with international partners.

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